Making peace with – once and for all – that your brand and product will look different, as you adapt to the new market. (You’ve talked about the increasing need for companies – big and small – to think about their marketing team as an autonomous agency). 

Why is this a good idea?

Similarly with lead channels + conversions: To which degree should you be ready thing everything from scratch? (as I hear you, don’t expect you can copy-paste much).

How can you learn from existing player in the market and the tools they are using?

Highlight one or two growth hacking tools it would make sense for most startups to look closer into a market entry situation.